Maybelline Beauty in Me Finale Article / Rencana Finale - Harian Metro (December 2006)

9 PELAJAR IPT BELAJAR MENYOLEK; 

MAYBELLINE ANJUR PERTANDINGAN TATA RIAS MENDIDIK GOLONGAN MUDA TAMPIL MENARIK.

Oleh : Fairul Asmaini Mohd. Pilus

Lumrah setiap wanita ingin kelihatan cantik menawan dan ramai cuba merealisasikan impian masing-masing menerusi teknik solekan  bagi menyerikan lagi keanggunan wajah. Bagi golongan bekerjaya dan menjadi tumpuan ramai, solekan amat penting bagi menjaga penampilan dan reputasi agar disenangi namun bagi generasi muda terutama pelajar institusi pengajian tinggi (IPT), mereka juga tidak kurang hebat apabila bersolek.

Jika mendalami dunia persolekan, pelbagai gaya dapat diperagakan namun bagi sesetengah orang, mereka bersolek sekadar untuk mengelakkan diri dari kelihatan tidak berseri. Dengan tema ‘The Beauty In Me’, jenama kosmetik terkenal, Maybelline menganjurkan pertandingan tata rias, bertujuan mendidik golongan muda tampil lebih menarik menerusi teknik persolekan yang betul.

Ia menampilkan sembilan wanita muda  daripada pelbagai IPT yang dipilih untuk mendalami seni solekan menggunakan produk Maybelline. Sembilan peserta bertuah itu ialah Amelia Siah, 21, Faizah Mohd. Aris, 18, Suraya Anuar, 20, Karyn Khoo, 20, Nurulhuda Mohamad Jaapar, 23, Wan Aida Adlina Wan Jasmeen, 20, Lim Ee Ling, 20, Tengku Nor Diyana, 19, dan Navviitha, 19.

Mereka perlu menjalani latihan solekan secara intensif selama enam bulan di bawah kendalian jurusolek rasmi pertama Maybelline Malaysia, Choy Chi Ching.

Pelajar jurusan perubatan dari Universiti Perubatan Antarabangsa (IMU), Amelia dinobat juara dan membawa pulang barangan Maybelline bernilai RM500 serta berpeluang bertemu dan mempelajari teknik solekan terkini daripada jurusolek antarabangsa Maybelline, Troy Suratt di New York, Amerika Syarikat.

Majlis berkenaan juga menyaksikan kejutan apabila satu-satunya peserta bertudung, Suraya, dipilih pemenang kedua, menerima barangan Maybelline bernilai RM300 manakala Navviitha memenangi tempat ketiga dan membawa pulang produk bernilai RM200.

Suraya berkata, dia tidak menyangka terpilih di tempat kedua dan tergamam apabila namanya diumumkan. Pelajar tahun dua jurusan undang-undang Universiti Islam Antarabangsa Malaysia itu menghasilkan solekan menarik dengan tema ‘Broadway Ballerina’.

Gadis bercita-cita menjadi pengacara televisyen itu boleh berbangga dengan kemenangannya kerana di sebalik kesibukan sebagai pelajar, dia nyata bijak mencuri masa menyertai pertandingan berkenaan.

“Saya amat menyukai solekan dan suka melihat diri dan orang sekeliling kelihatan cantik bergaya dengan solekan yang ditonjolkan.” katanya.

Hadir sama, Pengurus Pemasaran Maybelline New York, Roberto Cumaraswamy serta barisan juri terdiri daripada jurusolek rasmi Maybelline Malaysia serta beberapa editor majalah termasuk Che Li, Editor majalah Remaja serta artis dan duta Maybelline, Fasha Sandha.

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9 UNIVERSITY STUDENTS LEARN TO DO MAKE-UP;

MAYBELLINE CONDUCTS MAKE-UP COMPETITION TO EDUCATE THE YOUTH TO LOOK GOOD.

By : Fairul Asmaini Mohd. Pilus

It is the nature of women to desire of looking stunning and many endeavour for their dreams to come true using make-up techniques to beautify their faces. For career women and who usually become the centre of many people, make-up is very crucial in order to take care of their looks and reputation so that many would feel comfortable to be around them however the younger generation especially students of higher learning institutions, they are just as good in doing their make-up.

If we explore the make-up world, numerous of styles may be presented however for some people, they just put on make-up to avoid themselves from looking pale and pasty. With the theme of ‘The Beauty In Me’, renowned cosmetic brand, Maybelline conducted a grooming competition, for the purpose to educate young women to appear more attractive through the proper make-up techniques.

9 young women from various higher learning institutions were selected to explore the art of make-up using Maybelline products. The 9 lucky participants were Amelia Siah, 21, Faizah Mohd. Aris, 18, Suraya Anuar, 20, Karyn Khoo, 20, Nurulhuda Mohamad Jaapar, 23, Wan Aida Adlina Wan Jasmeen, 20, Lim Ee Ling, 20, Tengku Nor Diyana, 19, and Navviitha, 1

They had to undergo an intensive make-up course for 6 months under the supervision of Maybelline Malaysia’s first official make-up artiste, Choy Chi Ching.

Medical student from International Medical University (IMU), Amelia was announced as the champion and bagged Maybelline products worth RM500 besides having the chance to meet and learn the latest make-up techniques from Maybelline’s international make-up artiste, Troy Suratt in New York, USA. 

The event also witnessed a surprise when the only contestant wearing hijab, Suraya, was chosen as 1^st runner-up winner, and bagged Maybelline products worth RM300 while Navviitha was chosen as 2^nd runner-up winner and brought home products worth RM200.

Suraya said, she did not expect to be chosen as the 1^st runner-up winner and was shocked when her name was announced. The second year law student from International Islamic University Malaysia created an interesting make-up style which was themed ‘Broadway Ballerina’.

This girl who has the ambition to be a TV host may be proud of her winning since despite of her busy schedule as a student, she was truly smart to juggle her time in order to participate in the competition.

“ I really like make-up and like to see myself and the people around me beautiful and stylish with make-up.” she remarked.

Also present, Maybelline New York’s Branding Manager, Roberto Cumaraswamy, with the line of judges consisted of Maybelline’s official make-up artiste, a few magazine editors including Che Li from Remaja and artiste cum Maybelline’s ambassador, Fasha Sandha.

Maybelline New York's Beauty in Me Finale Part IV : Forever 21 Fashion Show @ Esplanade, Jalan Sultan Ismail, KL. (December 2006)

Assalamualaikum Stylistas of Abaya Suraya!

Alhamdulillah the test was over and it was time to wait for the results. Meanwhile, our models strut the runway in the pieces from Forever 21 that we chose for them. =)

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Assalamualaikum Stylistas of Abaya Suraya,

Alhamdulillah ujian sudah berakhir dan kini masa menantikan keputusannya. Sementara itu, para model kami bergaya di pentas peragaan di dalam pakaian Forever 21 yang telah kami pilih untuk mereka. =)

Maybelline New York's Beauty in Me Finale Part III : Broadway Ballerina by Suraya Anuar @ Esplanade, Jalan Sultan Ismail, KL. (December 2006)

Assalamualaikum Stylistas of Abaya Suraya!

I chose the theme Broadway Ballerina because I desired to present something which is theatrical even haute couture. My idea was about a young, aspiring ballerina, determined to chase after her dreams at the infamous Broadway Theatre, New York City. Ballet for me personally, is not only graceful and elegant. It also requires strength, determination, great commitment, discipline and patience to be a successful performer. I relate it with the Maybelline brand because it goes accordingly with the spirit of a Maybelline woman which is young, beautiful and also ambitious in chasing after her dreams. I was very fortunate to get the cooperation of my adorable model, Sun and Grace Salon, Bangsar (hair-do) for this make-over that took 1 and a half hours to complete it. =) 

The oohhs and aaahhs I received from the audience when Sun and I walked on the runway was worth it. =) And yes to see my mum and sister cheering for me with a huge cardboard written SURAYA #1 really surprised me, so they had a secret project behind me. =D Could not thank them enough. =)

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Assalamualaikum Stylistas of Abaya Suraya,

Sue telah memilih tema Penari Ballet Broadway kerana Sue ingin mempersembahkan sesuatu bercirikan teatrikal dan juga adi busana. Idea Sue ialah tentang seorang penari Ballet yang berazam tinggi di dalam menggenggami impiannya di pusat teater terkenal di New York City iaitu Broadway.  Tarian Ballet bagi Sue secara peribadi, bukan sahaja lemah-gemalai juga anggun. Ia juga memerlukan kekuatan, keazaman, komitmen yang tinggi, disiplin dan kesabaran untuk menjadi penghibur yang berjaya. Sue kaitkan ciri-ciri ini dengan jenama Maybelline kerana bagi Sue ia amat menepati dengan semangat seorang wanita Maybelline yang muda, cantik juga bercita-cita tinggi dalam mencapai impiannya. Sue amat beruntung kerana telah mendapat kerjasama Sun, model Sue yang comel juga Grace Salon, Bangsar (dandanan rambut) untuk solekan yang mengambil masa satu jam setengah ini. =)

Reaksi penonton yang menyukai solekan ini apabila Sue dan Sun memasuki pentas peragaan benar-benar membuat rasa letih Sue berbaloi. =) Oh ya Sue juga amat terkejut melihat Ummi dan adik Sue bersorak untuk Sue dengan kadbod bertulis SURAYA #1, rupanya mereka mempunyai projek rahsia di belakang Sue. =D Sue amat menghargai segala sokongan yang mereka berikan. =)

Maybelline New York's Beauty in Me Finale Part II : It's Showtime! / Acara Berlangsung! @ Esplanade, Jalan Sultan Ismail, KL. (December 2006)

Assalamualaikum Stylistas of Abaya Suraya!

Theme : New York! New York!

Wardrobe Sponsor : Forever 21

Event Management Team :Hotshoes

Judges : Choy Chi Ching (Maybelline Malaysia's Official Make-up Artiste), Fasha Sandha (Maybelline Malaysia's Celebrity Spokesperson) & Remaja & Cleo Magazines' Editors.

Emcees : Rafidah & Celina from 3R

Media Representatives : Beat TV (ASTRO), Nona (TV3), Edisi 7 (NTV7), 8TV, Trendy (RTM1), Kosmo, Harian Metro, The Star, Hot Magazine, MEGA (Utusan Malaysia), Berita Harian, Jelita, Cleo, Cosmopolitan, Remaja, Mingguan Wanita, Dara.com etc

For the initial part, we had to do some catwalk (yeah yeah :p). Later we were each individually introduced to the audience. Each of us had our individual catch song when we walked, and guess what? Mine was PROMISCUOUS GIRL (!!) by Nelly Furtado!:D I know they did not do it by purpose it was just a trendy song. Everyone laughed when the first thing I said into the microphone that "Firstly I'm not promiscuous." Just imagine the irony of it! After all, I was the only one in Hijab. =D 

After all the introduction each one of us had to present our model which we did their make-up backstage prior to the event, and we just had to do touch ups on stage but most crucial, was to explain the make-up which should relevant with the theme "New York! New York!" 50% was accumulated from the 6 months course-work while the other half relied solely on the Finale. Before the Finale, we were given about 2 weeks to prepare our storyboard according to the theme and the make-up that we planned laid out in the face charts. Oh yes although the club was packed with friends and family supporting as well as the media representatives, and the camera flashes were blinding but I loved every minute of it :)

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Assalamualaikum Stylistas of Abaya Suraya!

Tema : New York! New York!

Penaja Busana : Forever 21

Syarikat Pengurusan Majlis :Hotshoes

Para Juri : Choy Chi Ching (Jurusolek Rasmi Maybelline Malaysia), Fasha Sandha (Jurucakap Selebriti Maybelline Malaysia) & Editor-editor Majalah Remaja & Cleo.

Para Pengacara : Rafidah & Celina from 3R

Wakil Media : Beat TV (ASTRO), Nona (TV3), Edisi 7 (NTV7), 8TV, Trendy (RTM1), Kosmo, Harian Metro, The Star, Hot, MEGA (Utusan Malaysia), Berita Harian, Jelita, Cleo, Cosmopolitan, Remaja, Mingguan Wanita, Dara.com dsb

Untuk bahagian awal, kami perlu melakukan catwalk =D Kemudian kami diperkenalkan satu-persatu kepada hadirin. Setiap daripada kami berjalan diiringi lagu individu yang rancak dan cuba teka lagu Sue yang mana satu? PROMISCUOUS GIRL (!!) dari Nelly Furtado! =D Sue tahu mereka tidak sengaja kerana lagu itu popular pada waktu itu. Para tetamu tertawa apabila ayat pertama yang keluar dari mulut Sue ialah "Pertama sekali, saya bukan promiscuous (suka bertukar-tukar pasangan kelamin. Cuba bayangkan betapa ironinya kerana tambahan Sue satu-satunya peserta bertudung! =D 


Seterusnya, kami perlu membawa model yang telah sedia kami solekkan di belakang pentas sebelum acara berlangsung, memperbaiki solekan mereka di atas pentas dan paling penting menerangkan apakah kaitan solekan kami dengan tema "New York! New York!" 50% markah dihitung dari kerja kursus sepanjang 6 bulan manakala baki 50% dihitung semata-mata dari persembahan Peringkat Akhir ini. Sebelum Peringkat Akhir berlangsung, kami telah diberi lebih kurang 2 minggu untuk menyediakan papan cerita berdasarkan tema dan solekan yang kami rencanakan pada carta wajah. Oh apa-apa pun, Sue sukakan kemilau cahaya kamera dan Sue amat menikmati saat itu! =)

Roberto, Maybelline Brand Manager. / 
Roberto, Pengurus Jenama Maybelline.

Roberto with Celina & Rafidah. /
 Roberto bersama Celina dan Rafidah.

Our beloved Ching! /
 Ching yang disayangi!

Ijah was the first to present. /
 Ijah merupakan yang pertama mempersembahkan.

Ijah.

Wan Aida Adlina

Karyn

Nurul

Ku Anne

Ee Ling

Amelia

Navii

Yes that's me! Such typical law student attire (except with a pink hijab!) =D /
Ya itu Sue! Dengan pakaian yang sungguh seperti mahasiswi Undang-Undang (kecuali dengan tudung merah jambu!) =D

The Dream Team =)

Ijah's

Aida's NY Aristocrat.

Karyn's.

Nurul's Avenue Park.

Ku Anne's 60's New York.

Ee Ling's.

Amelia's New York Metamorphosis.

Navii's Glitzy Glam.

To be continued. / Akan bersambung. =)